FDID:第一方设备ID
这一篇来介绍国外服务端部署中的第一方设备ID。什么是FDIDFDID的全称是First-party device IDs,叫第一方设备ID。其实FDID是第一方Cookie,第一方Cookie有两种设置方式:客户端:也就是js写入第一方Cookie,这是最常见,目前绝大部分的网站分析工具,增长工具是通过在这种方式去标识用户服务端:通过HTTP写入……
这一篇来介绍国外服务端部署中的第一方设备ID。什么是FDIDFDID的全称是First-party device IDs,叫第一方设备ID。其实FDID是第一方Cookie,第一方Cookie有两种设置方式:客户端:也就是js写入第一方Cookie,这是最常见,目前绝大部分的网站分析工具,增长工具是通过在这种方式去标识用户服务端:通过HTTP写入……
Google Analytics 4 的报告中有多个维度会出现“空白值”,不同位置出现的原因是不同的,接下来我们来看不同的情况:着陆页你可能会在GA4的着陆页报告的中看到有一个是空白值,如下:这个空白页表示的是主页。延伸阅读:「GA4」Landing Page中的“空白值” 带来会话的来源/媒介 这是因为包含了还没出完……
更新时间:2023年4月3号这一篇介绍一些GA4 DebugView里的一些Bug和常见的错误。对于Bug,如果后续官方有修复,我会做标记。Bug先来看一些Bug:重复事件最近(2023年3月)很多人在GA4 DebugView里调试的时候会看到很多重复事件,如:这其实是Bug,等官方修复。 价格显示错误如果你用DebugVi……
什么是Alpha版项目Alpha版项目是谷歌提供给参与者抢先体验Google Analytics 4 最新功能的一个机制,你可以将新功能的体验意见反馈给谷歌。比如即将推出的自定义渠道分组,目前就在小范围体验测试。 Alpha版项目规则在线申请,通过会有邮件通知。加入后需要积极参与体验和意见反馈,不够积极可能会被踢出,但你……
这一节介绍通过Google Tag Manager的Consent Mode给网站部署Cookie Banner,不了解Consent Mode意见征求模式的请看:Google Tag Manager里的Consent Mode意见征求模式简答的说:Consent Mode就是GTM推出的一个简化CMP部署的功能,CMP厂家加入Consent Mode后,……
这一篇介绍如何在GA4中创建漏斗报告,虽然探索有漏斗功能,但如果我想要看不同维度的漏斗的时候,这个漏斗功能显示的数据不直观。漏斗探索在漏斗探索中,我们可以非常方便的创建一个漏斗报告: 可以看到每一步都有流失,对漏斗做分析的时候,采用逆推的方式,也就是从右往左看,先看与转化最近的一个环节,因为优化这里,对购买成功的提高最明显。看最后一步放……
在前两年就有时传闻Optimize将停止服务,现在Google终于官宣这一消息。Google在今天发布:Google Optimize 和 Optimize 360 将在2023年9月30后停止提供服务,停止后将无法进行实验和访问数据。这不会是裁员后带来的影响吧,压缩产品 😂 也不用过于担心,根据公告里的信息“We remain commi……
Checkout ID出现在交易ID如果你的Shopify做了GA电商跟踪,你可能会发现,Checkout ID出现在订单ID:Shopify回复是,当用户提交订单的时候,到感谢页面,但订单ID还没有生成,就会用Checkout ID。这是Shopify的bug,而且蛮久了,后面将这个锅甩给GA或用户集成有错。 订单号是not set……
如果要考GAIQ,请看:Google Analytics(分析)个人资格认证 & 真题解析Google Analytics 4 认证简介谷歌最近发布了Google Analytics 4 的官方认证,类似Universal Analytics的GAIQ(GAIQ全名为Google Analytics ……
问题最近不少GA4用户在使用Looker Studio的時候会遇到各种各样的报错,如原因这其实是因为最近GA4(2022年11月)给Data API(就是取数据的API)做了限额,超过限额就会提示错误,具体限额如下:配额名称标准媒体资源数量上限Analytics 360 媒体资源限制每个媒体资源每天的核心令牌数2000002……
Google Optimize 将在2023年9月停止使用这一节介绍Google的优化工具Google Optimize。认识Google OptimizeGoogle Optimize,中文名叫谷歌优化工具,是Google推出的优化测试工具,支持做A/B测试、多变量测试、重定向测试和个性化调整,是Google Market Platform里的……
这里介绍三种启用DebugView调试模式的方式:一种是在GTM中的「要设置字段」中将debug_mode设置为true,然后点击GTM的「预览」一直是Chrome浏览器使用Google Analytics Debugger插件,使用方法是打开网站,然后点击该插件,如果显示on状态,就表示是开启,就可以去模拟测试……
什么是推荐事件推荐事件是Google预定义名称和参数的事件,事件名称和参数都是固定,你需要设置往这些事件发送数据,事件报告中就会有数据了。 推荐事件分类推荐事件是和创建GA4的时候选择的行业有关,它会根据你选择的行业,有不同的推荐事件,你有时候可能会在事件报告的头部看到GA给你推荐一些推荐事件:推荐事件根据行业分为:所有媒体资源:所……
更新时间:2022年11月26号什么是增强型衡量事件增强型衡量事件是内置的一些基础跟踪事件,只需要在数据流中开启就会自动跟踪,只在网站数据流有。注意:增强衡量它是在数据流中设置的,它会影响数据流。 增强型衡量事件分类增强衡量事件有如下7种类型:衡量选项事件何时触发参数网页浏览量page_view网页加载或处于活动……
更新时间:2023年4月10号什么是自动收集的事件自动收集的事件就是你布署好基础的GA4跟踪代码或SDK后,就会自动收集的事件。不需要你做任何的设置,这些数据就会显示在GA4中的事件报告里:自动收集的事件分类自动收集的事件可以分为网站和应用:网站对于网站,通常自动收集事件有如下这些:事件何时自动触发参数first_visit……
这一节介绍如何在adobe analytics上跨站跟踪,要分情况处理:如果是同个组织的不同站点,使用ECID如果是不同组织的不同站点,使用appendVisitorID 不管组织是否相同,如果第三方Cookie被限制,使用appendVisitorID ECID基于ECID的原理,它是给用户生成一个唯一的ID,同个组织的不同站点……
更新时间:2023年3月1号虽然GA4正式发布已经两年,但我觉得还是不完善,如果你在GA4部署电商,那么会遇到一些常见问题:订单交易ID是not set这是GA4的一个bug,一般是订单ID都是数字组成的时候可能会出现。建议是订单ID采用字母+数字的结构。 订单没被报告记录部分订单在BigQuery里有,但是不在GA的的报告里,这个可……
Adobe Analytics 打不开如果你的Adobe Anlaytics不能正常打开,看到如下报错:原因一般是浏览器插件屏蔽了Adobe的请求导致的,检查一下插件,将对Adobe请求的限制去除就可以。如果是页面空白或其他错误,请看到Adobe Stauts上看Adobe Analytics是不是处于维护状态。有些浏览器不触发你可能会遇到有些浏……
所用总秒数所用总秒数:可以理解为访客所花费的总时间(秒)例子:访客A上午访问100秒,所用总秒数=100访客B上午访问100秒,下午访问200秒,所用总秒数=100+200=300每位访客逗留时间(秒)每位访客逗留时间(秒)= 所用总秒数/独立访客数。例子:访客A上午访问100秒,每位访客逗留时间(秒)=100/1=100访客B上午访问10……
2016年,谷歌推出Google Analytics 360 Suite,为企业级的用户提供了一站式的解决方案,将众多的产品数据打通,为广告主和网站提供更全面的数据服务。这个套件包含6个数据产品:Google Analytics 360、Google Tag Manager 360、Google Optimize 360、Google Attribution……
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2021-12-03 11:25:42 | 1 | 充值 | accepted | comment_posted_2153 |
2021-12-09 07:20:26 | 1 | 充值 | accepted | comment_posted_2160 |
2021-12-09 11:42:17 | 1 | 充值 | accepted | comment_posted_2162 |
2021-12-14 03:08:19 | 1 | 充值 | accepted | comment_posted_2164 |
2021-12-17 03:29:14 | 1 | 充值 | accepted | comment_posted_2166 |
2021-12-18 09:56:24 | 1 | 充值 | accepted | comment_posted_2168 |
2021-12-24 14:35:11 | 1 | 充值 | accepted | comment_posted_2170 |
2021-12-27 14:31:20 | 1 | 充值 | accepted | comment_posted_2171 |
2022-01-06 09:45:23 | 1 | 充值 | accepted | comment_posted_2173 |
2022-01-22 11:12:49 | 1 | 充值 | accepted | comment_posted_2176 |
2022-01-28 02:55:33 | 1 | 充值 | accepted | comment_posted_2178 |
2022-01-28 03:42:41 | 1 | 充值 | accepted | comment_posted_2180 |
2022-01-28 03:52:15 | 1 | 充值 | accepted | comment_posted_2182 |
2022-02-07 04:37:09 | 1 | 充值 | accepted | comment_posted_2184 |
2022-02-08 14:24:26 | 1 | 充值 | accepted | comment_posted_2187 |
2022-02-11 09:04:46 | 1 | 充值 | accepted | comment_posted_2189 |
2022-02-17 08:20:23 | 1 | 充值 | accepted | comment_posted_2193 |
2022-02-23 08:28:59 | 1 | 充值 | accepted | comment_posted_2195 |
2022-02-23 08:56:43 | 1 | 充值 | accepted | comment_posted_2197 |
2022-02-24 08:10:43 | 1 | 充值 | accepted | comment_posted_2199 |
2022-03-14 08:36:56 | 1 | 充值 | accepted | comment_posted_2202 |
2022-03-15 11:14:28 | 1 | 充值 | accepted | comment_posted_2204 |
2022-03-22 03:29:48 | 1 | 充值 | accepted | comment_posted_2207 |
2022-03-24 03:11:34 | 1 | 充值 | accepted | comment_posted_2209 |
2022-03-24 08:28:43 | 1 | 充值 | accepted | comment_posted_2211 |
2022-03-31 03:11:06 | 1 | 充值 | accepted | comment_posted_2213 |
2022-03-31 06:43:49 | 1 | 充值 | accepted | comment_posted_2215 |
2022-04-01 05:01:17 | 1 | 充值 | accepted | comment_posted_2217 |
2022-04-01 07:44:31 | 1 | 充值 | accepted | comment_posted_2219 |
2022-04-05 09:39:34 | 1 | 充值 | accepted | comment_posted_2222 |
2022-04-06 04:51:46 | 1 | 充值 | accepted | comment_posted_2224 |
2022-04-13 10:00:18 | 1 | 充值 | accepted | comment_posted_2227 |
2022-04-24 10:09:50 | 1 | 充值 | accepted | comment_posted_2230 |
2022-04-26 14:31:38 | 1 | 充值 | accepted | comment_posted_2250 |
2022-04-29 05:04:42 | 1 | 充值 | accepted | comment_posted_2259 |
2022-05-05 02:11:26 | 1 | 充值 | accepted | comment_posted_2262 |
2022-05-05 02:21:51 | 1 | 充值 | accepted | comment_posted_2263 |
2022-05-11 09:03:02 | 1 | 充值 | accepted | comment_posted_2267 |
2022-05-11 09:27:42 | 1 | 充值 | accepted | comment_posted_2269 |
2022-05-12 03:15:47 | 1 | 充值 | accepted | comment_posted_2272 |
2022-05-12 03:20:52 | 1 | 充值 | accepted | comment_posted_2273 |
2022-05-12 08:17:51 | 1 | 充值 | accepted | comment_posted_2275 |
2022-05-13 09:21:10 | 1 | 充值 | accepted | comment_posted_2277 |
2022-05-16 05:35:11 | 1 | 充值 | accepted | comment_posted_2279 |
2022-05-18 07:46:54 | 1 | 充值 | accepted | comment_posted_2282 |
2022-05-18 07:49:41 | 1 | 充值 | accepted | comment_posted_2283 |
2022-05-20 10:19:23 | 1 | 充值 | accepted | comment_posted_2285 |
2022-05-24 09:13:15 | 1 | 充值 | accepted | comment_posted_2292 |
2022-05-24 10:22:41 | 1 | 充值 | accepted | comment_posted_2296 |
2022-05-25 03:37:52 | 1 | 充值 | accepted | comment_posted_2308 |
2022-05-30 06:37:53 | 1 | 充值 | accepted | comment_posted_2334 |
2022-05-30 06:39:17 | 1 | 充值 | accepted | comment_posted_2335 |
2022-05-30 08:37:18 | 1 | 充值 | accepted | comment_posted_2337 |
2022-06-02 10:44:21 | 1 | 充值 | accepted | comment_posted_2341 |
2022-06-02 13:19:01 | 1 | 充值 | accepted | comment_posted_2343 |
2022-06-08 05:15:01 | 1 | 充值 | accepted | comment_posted_2346 |
2022-06-09 08:20:46 | 1 | 充值 | accepted | comment_posted_2349 |
2022-06-09 08:21:32 | 1 | 充值 | accepted | comment_posted_2350 |
2022-06-17 14:54:00 | 1 | 充值 | accepted | comment_posted_2352 |
2022-06-21 01:06:38 | 1 | 充值 | accepted | comment_posted_2354 |
2022-06-22 03:28:58 | 1 | 充值 | accepted | comment_posted_2357 |
2022-06-22 03:45:55 | 1 | 充值 | accepted | comment_posted_2358 |
2022-06-22 07:54:30 | 1 | 充值 | accepted | comment_posted_2360 |
2022-06-23 03:47:21 | 1 | 充值 | accepted | comment_posted_2362 |
2022-07-04 09:03:44 | 1 | 充值 | accepted | comment_posted_2365 |
2022-07-05 09:41:28 | 1 | 充值 | accepted | comment_posted_2368 |
2022-07-06 10:51:00 | 1 | 充值 | accepted | comment_posted_2371 |
2022-07-07 02:39:51 | 1 | 充值 | accepted | comment_posted_2373 |
2022-07-07 13:23:01 | 1 | 充值 | accepted | comment_posted_2375 |
2022-07-07 13:25:27 | 1 | 充值 | accepted | comment_posted_2376 |
2022-07-12 08:00:59 | 1 | 充值 | accepted | comment_posted_2379 |
2022-07-15 13:58:23 | 1 | 充值 | accepted | comment_posted_2381 |
2022-07-16 01:41:47 | 1 | 充值 | accepted | comment_posted_2383 |
2022-07-16 07:33:58 | 1 | 充值 | accepted | comment_posted_2385 |
2022-07-16 07:54:04 | 1 | 充值 | accepted | comment_posted_2387 |
2022-07-18 06:03:00 | 1 | 充值 | accepted | comment_posted_2390 |
2022-07-18 06:03:46 | 1 | 充值 | accepted | comment_posted_2391 |
2022-07-18 08:18:57 | 1 | 充值 | accepted | comment_posted_2394 |
2022-07-18 08:23:29 | 1 | 充值 | accepted | comment_posted_2395 |
2022-07-19 03:05:35 | 1 | 充值 | accepted | comment_posted_2399 |
2022-07-19 03:10:58 | 1 | 充值 | accepted | comment_posted_2400 |
2022-07-19 13:11:26 | 1 | 充值 | accepted | comment_posted_2403 |
2022-07-19 13:12:49 | 1 | 充值 | accepted | comment_posted_2404 |
2022-07-24 02:32:25 | 1 | 充值 | accepted | comment_posted_2406 |
2022-07-25 09:12:34 | 1 | 充值 | accepted | comment_posted_2408 |
2022-07-26 03:30:48 | 1 | 充值 | accepted | comment_posted_2410 |
2022-07-29 14:26:28 | 1 | 充值 | accepted | comment_posted_2412 |
2022-08-02 13:38:59 | 1 | 充值 | accepted | comment_posted_2414 |
2022-08-18 10:01:34 | 1 | 充值 | accepted | comment_posted_2417 |
2022-08-19 02:03:06 | 1 | 充值 | accepted | comment_posted_2418 |
2022-08-19 02:05:05 | 1 | 充值 | accepted | comment_posted_2419 |
2022-08-19 02:05:55 | 1 | 充值 | accepted | comment_posted_2420 |
2022-08-19 02:07:44 | 1 | 充值 | accepted | comment_posted_2421 |
2022-08-24 03:35:46 | 1 | 充值 | accepted | comment_posted_2423 |
2022-08-25 02:45:53 | 1 | 充值 | accepted | comment_posted_2426 |
2022-08-25 08:40:46 | 1 | 充值 | accepted | comment_posted_2429 |
2022-08-25 10:33:02 | 1 | 充值 | accepted | comment_posted_2430 |
2022-08-26 08:08:39 | 1 | 充值 | accepted | comment_posted_2432 |
2022-08-28 02:10:20 | 1 | 充值 | accepted | comment_posted_2434 |
2022-08-28 05:34:34 | 1 | 充值 | accepted | comment_posted_2436 |
2022-08-29 03:10:59 | 1 | 充值 | accepted | comment_posted_2437 |
2022-08-29 04:11:03 | 1 | 充值 | accepted | comment_posted_2439 |
2022-08-30 04:02:01 | 1 | 充值 | accepted | comment_posted_2441 |
2022-08-30 05:03:55 | 1 | 充值 | accepted | comment_posted_2443 |
2022-08-30 07:26:42 | 1 | 充值 | accepted | comment_posted_2445 |
2022-08-31 08:17:00 | 1 | 充值 | accepted | comment_posted_2447 |
2022-09-02 01:28:33 | 1 | 充值 | accepted | comment_posted_2449 |
2022-09-02 08:32:33 | 1 | 充值 | accepted | comment_posted_2452 |
2022-09-02 08:33:28 | 1 | 充值 | accepted | comment_posted_2453 |
2022-09-06 03:56:47 | 1 | 充值 | accepted | comment_posted_2454 |
2022-09-08 05:04:46 | 1 | 充值 | accepted | comment_posted_2457 |
2022-09-08 05:05:54 | 1 | 充值 | accepted | comment_posted_2458 |
2022-09-08 10:28:00 | 1 | 充值 | accepted | comment_posted_2461 |
2022-09-09 03:28:56 | 1 | 充值 | accepted | comment_posted_2464 |
2022-09-09 03:30:24 | 1 | 充值 | accepted | comment_posted_2465 |
2022-09-09 08:56:32 | 1 | 充值 | accepted | comment_posted_2467 |
2022-09-12 02:05:25 | 1 | 充值 | accepted | comment_posted_2469 |
2022-09-14 03:32:17 | 1 | 充值 | accepted | comment_posted_2472 |
2022-09-14 03:33:42 | 1 | 充值 | accepted | comment_posted_2473 |
2022-09-15 07:40:25 | 1 | 充值 | accepted | comment_posted_2475 |
2022-09-21 07:23:52 | 1 | 充值 | accepted | comment_posted_2477 |
2022-09-26 02:35:13 | 1 | 充值 | accepted | comment_posted_2480 |
2022-09-26 02:38:13 | 1 | 充值 | accepted | comment_posted_2481 |
2022-10-10 01:06:04 | 1 | 充值 | accepted | comment_posted_2484 |
2022-10-10 08:35:06 | 1 | 充值 | accepted | comment_posted_2486 |
2022-10-10 09:40:11 | 1 | 充值 | accepted | comment_posted_2490 |
2022-10-13 06:19:54 | 1 | 充值 | accepted | comment_posted_2501 |
2022-10-17 03:51:33 | 1 | 充值 | accepted | comment_posted_2517 |
2022-10-18 07:45:44 | 1 | 充值 | accepted | comment_posted_2523 |
2022-10-27 01:50:29 | 1 | 充值 | accepted | comment_posted_2552 |
2022-10-27 02:56:14 | 1 | 充值 | accepted | comment_posted_2555 |
2022-10-27 05:06:55 | 1 | 充值 | accepted | comment_posted_2557 |
2022-11-02 09:59:46 | 1 | 充值 | accepted | comment_posted_2578 |
2022-11-02 09:59:52 | 1 | 充值 | accepted | comment_posted_2579 |
2022-11-08 03:18:25 | 1 | 充值 | accepted | comment_posted_2601 |
2022-11-18 02:36:48 | 1 | 充值 | accepted | comment_posted_2637 |
2022-11-23 08:58:44 | 1 | 充值 | accepted | comment_posted_2658 |
2022-11-23 09:00:33 | 1 | 充值 | accepted | comment_posted_2659 |
2022-11-24 06:17:33 | 1 | 充值 | accepted | comment_posted_2664 |
2022-11-30 02:53:52 | 1 | 充值 | accepted | comment_posted_2685 |
2022-11-30 14:24:22 | 1 | 充值 | accepted | comment_posted_2687 |
2022-12-01 05:16:55 | 1 | 充值 | accepted | comment_posted_2691 |
2022-12-01 06:13:05 | 1 | 充值 | accepted | comment_posted_2693 |
2022-12-01 12:26:17 | 1 | 充值 | accepted | comment_posted_2695 |
2022-12-03 03:49:10 | 1 | 充值 | accepted | comment_posted_2700 |
2022-12-03 06:44:43 | 1 | 充值 | accepted | comment_posted_2702 |
2022-12-07 09:21:21 | 1 | 充值 | accepted | comment_posted_2704 |
2022-12-08 07:28:55 | 1 | 充值 | accepted | comment_posted_2706 |
2022-12-15 14:57:12 | 1 | 充值 | accepted | comment_posted_2710 |
2023-05-23 11:19:12 | 1 | 充值 | accepted | comment_posted_2713 |
2023-05-23 11:19:29 | 1 | 充值 | accepted | comment_posted_2714 |
2023-05-23 11:21:57 | 1 | 充值 | accepted | comment_posted_2715 |
探索里的某个步骤有还页面的事件数,它可能在多个步骤都有孩事件
2023-05-23 19:21:54 发表在 Google Analytics 4 中通过路径探索分析页面上下级来源设置为事件指标
2023-05-23 19:19:25 发表在 在GA4的报告中做事件设置网页有订单和产品信息,可以在GTM写JS去获取,然后组装成要求的结构发送
2023-05-23 19:19:09 发表在 通过Google Tag Manager布署电子商务(GA4)多个网站用同一个媒体资源就行,一个网站对应一个数据流
2022-12-08 15:28:51 发表在 Google Analytics 4 全新首页介绍媒体资源下的数据设置——数据保留里
2022-12-07 17:21:18 发表在 使用Google Analytics 4 的十大核心优势(2023)这个不了解,还没在shopify部署GA4
2022-12-03 14:44:40 发表在 GA增强型电商订单数和后台订单数不一致的几个原因可以参考 https://www.ichdata.com/several-reasons-for-missing-orders-in-e-commerce-module.html
2022-12-03 11:49:06 发表在 Google Analytics 4 布署电子商务匹配的核心在于需要获得能够识别用户的信息,前后能够匹配上,其次才是UTM,不能识别到用户,被断开了,有UTM也没用
2022-12-01 20:26:14 发表在 APP来源追踪方式(归因)——Android篇不会奏效。可以走匹配的方式,但需要广告投放平台/媒体端支持
2022-12-01 14:13:01 发表在 APP来源追踪方式(归因)——Android篇不是,是通过应用市场的提供的传递机制,实现类似网站的UTM跟踪,可以参考:https://www.ichdata.com/the-google-play-ad-attribution-principle.html
2022-12-01 13:16:51 发表在 APP来源追踪方式(归因)——Android篇不必要?国内使用GA和AA都有法律风险,监管部门找到就移除,面向国外(外贸/出海、国际化)的可以
2022-11-30 22:24:19 发表在 在中国使用Google Analytics(谷歌分析)是否合法?这里https://www.ichdata.com/book.html ,GTM里已经内置滚动深度触发器,建议用这个更方便
2022-11-30 10:53:49 发表在 4.13、跟踪页面访问深度