Google Analytics 4 官方认证 & 真题解析 (2023)

Google Analytics 4 黄业忠 1个月前 (12-23) 92次浏览 0个评论

如果要考GAIQ,请看:Google Analytics(分析)个人资格认证 & 真题解析

Google Analytics 4 认证简介

谷歌最近发布了Google Analytics 4 的官方认证,类似Universal Analytics的GAIQ(GAIQ全名为Google Analytics Individual Qualification,如果你要考GAIQ,请看:Google Analytics(分析)个人资格认证 & 真题解析

 

考试规则

  • 费用:免费
  • 题型:50个单选题
  • 时间:75分钟
  • 考过条件:答对80%(40题)
  • 重考:1天后
  • 有效期:1年
  • 语言:目前只有英文

 

GA4证书

考过后就可以看到你的GA4证书,可以同步到LinkedIn

 

Google Analytics 4 官方认证 & 真题解析 (2023)

 

真题解析

下列是我重新考的时候复制出来的题目,答对46题,里面有一两题是GA4有变化,可能题目没更新,导致的错误。

1、Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

  • Data retention period    //是数据保留功能,免费版的GA4默认是保留2个月,最长可以设置为14个月,一定要设置为14个月
  • Disable data collection
  • Consent Mode
  • IP address settings

 

 

2、One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?

  • First click
  • Time decay
  • Data-driven    //GA4中默认使用是基于数据驱动的归因,是使用算法
  • Last click

 

3、If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

  • User    //membership status是用户层级,所以选Users
  • Session
  • Event
  • Product

 

4、If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?

  • Google Ads
  • Website tag
  • Google Marketing Platform
  • Firebase SDK   //GA4是基于Firebase的产品,Web安装是Website/Analytics tag,App安裝的是Firebase SDK

 

 

5、Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property.

   You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

  • Events from your mobile app can be combined with your existing website data
  • Additional events are collected from your website without you needing to change your website’s code   //enhanced measurement是增强衡量事件,只需要在数据流中其开启,GA4就会自动收集增强衡量事件,不需要添加代码
  • Events can be associated with signed-in users to enable cross-device reporting
  • Conversion reporting for the web data stream uses machine learning to distributes credit across channels

 

 

6、To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore.
     What’s the default setting for who can see the exploration?

  • Only you can see it, but you can share it with the other users of the property for them to make edits.
  • Only you can see it, but you can share it with the other users of the property in read-only mode.  /探索里新建按报告,默认是只有自己看得到,如果共享出去,所有有这个媒体资源权限的用户都可以看到
  • Anyone in your property can access it and make edits.
  • Anyone in your property can access it in read-only mode.

 

 

7、In which of these situations could you use the Engagement overview report in Google Analytics?

  • You’re interested in seeing which pages on your site are getting the most traffic.  //里面的网页和路径就对
  • You’re interested in monitoring user activity as it is happening on your site.
  • You’re interested in seeing where users are coming from before landing on your website.
  • You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.

 

 

8、You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. 

    Which of these approaches would provide you with a predictive audience?

  • You create an audience of users who are likely to purchase in the next seven days
  • You create an audience of users who started checking out but didn’t complete the purchase  //提交订单,但没支付成功的,是最后可能购买的
  • You create an audience of users who made a purchase in the last 30 days
  • You create an audience of users who added items to their purchase wishlist

 

 

9、Whenever a website visitor views any page on your site, they trigger the page_view event.
    What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?

  • Mark event as conversion
  • Modify event
  • Import event
  • Create event   //「建立事件」,也可以叫无代码事件跟踪

 

 

10、You are setting up Google Analytics and are asked to set up a data stream as part of the process.
      Which of these describes a data stream?

  • A data stream lives within a property and is a source of data from your app or website
  • A data stream lives within Explore and, once defined, can be added to any exploration
  • A data stream lives within an account and is the container for the data you collect from your apps and sites   //一个账户最多可以包含20个网页数据流和30个应用数据流
  • A data stream lives within Reports and lets you segment and compare your data

 

 

11、You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase.
If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?

  • Conversion events   //注意题目中提到designate these events as important,一般是设置为转化
  • Goals
  • Custom events
  • Recommended events

 

 

12、You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up.

     What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?

  • Configure
  • Advertising
  • Admin  //配置功能已移至管理,所以选择管理
  • Explore

 

 

13、Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?

  • Free form
  • Cohort explorations
  • Funnel exploration  //要可视化step的,还要看到每一步成功和流失,选择漏斗探索
  • Segment overlap

 

 

14、You work for an online vintage clothing retailer and store data about each of your sales items offline.

      Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?

  • HTTP request
  • Data import   //数据导入可以导入CSV文件和通過SFTP导入
  • Modify event
  • Measurement Protocol

 

 

15、How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?

  • As hits
  • As views
  • As sessions
  • As events  //GA4是是基于事件跟踪,网站和App都是

 

 

16、You want to start collecting and reporting insights in Google Analytics for your website.
      What do you need to implement in order to start collecting and sending this data to Google Analytics?

  • Analytics tag  //网站,选Analytics/Website  tag
  • Firebase SDK
  • Google Ads
  • Analytics SDK

 

 

17、You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions.

     In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?

  • Reports
  • Advertising   //路径转换,在广告里
  • Configure
  • Explore

 

 

18、One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?

  • Google Ads
  • Google signals  //用谷歌的账户体系,那就是Google Signal
  • User-ID
  • Google Search Console

 

19、If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?

  • How many users viewed a video on your site
  • The devices users are on when watching a video on your site
  • Name of a video watched on your site  //视频维度的信息可以作為事件參數
  • How many users opened the page containing a video on your site

 

 

20、You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property.

     Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?

  • Explore
  • Advertising
  • Admin   //关联Google产品,都在管理里
  • Configure

 

 

21、Which of these configurations show a Google Analytics account’s hierarchical structure?

  • Data stream > Account > Property
  • Account > Property > Data stream  //账户-资源-数据流
  • Property > Data stream > Account
  • Property > Account > Data stream

 

 

22、To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days.
       In this report, what is device type?

  • A dimension   //装置类型是维度
  • A metric
  • An event
  • A user

 

 

23、To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?

  • Search Console   //自然搜索词,需要关联谷歌站长工具才可以获取
  • Google Optimize
  • Google Ads
  • Search Ads 360

 

 

24、You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

  • Configure
  • Explore
  • Admin
  • Reports  //注意是用现成的,那就用报告,里面直接就有数据

 

 

25、You’ve been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app.

      Which of these features allows you to collect and send events directly to Google Analytics servers?

  • Modify event
  • Measurement Protocol   //直接发给GA服务器的,那就是MP协议
  • Data import
  • HTTP request

 

 

26、Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?

  • Subproperties   //注意是过滤出部分的数据,然後授權給特定的用户,用子媒体资源
  • Roll-up properties
  • Data streams
  • Organizations

 

 

27、Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?

  • Conversion paths
  • Conversion events
  • Conversion modeling  //基于机器学习,那就是转化模型
  • Conversion window

 

 

28、Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data.

      Which Analytics properties can export data to BigQuery?

  • Standard or Analytics 360 properties using Universal Analytics
  • Only Standard properties in GA4 or Universal Analytics
  • Standard or Analytics 360 properties using GA4   //GA4的免费版和付费版都可以將数据同步到BQ
  • Only Analytics 360 properties in GA4 or Universal Analytics

 

 

29、Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?

  • Google Optimize  //做AB测试的,用Google Optimize
  • Search Console
  • Modify event
  • Firebase

 

 

30、Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines.

     Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?

  • Google Ads campaign
  • Page title
  • Default channel grouping  //”organic search,” “referral,”都是属于渠道
  • Event name

 

 

31、How can Google Ads use audiences from Google Analytics when the two are linked?

  • Audiences in Google Ads can be used to target ad campaigns  //GA4的受众群体可以导入到Ads,可以用于再营销
  • Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
  • Audiences in Google Ads can be used to see industry benchmarking data
  • Audiences in Google Ads can be contacted for customer research

 

 

32、To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days.

       In this report, which of these is considered a “metric” in Google Analytics?

  • The date range setting for the last 30 days
  • Where users came from before reaching your site
  • How many users were on mobile phones  //  注意,是要指标,用户数就是指标
  • The device types, desktops and mobile phones

 

 

33、How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?

  • 60
  • 35  //刪除后35天內可以复原
  • 14
  • 7

 

34、Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?

  • Predictive audiences
  • Audience triggers
  • Device-ID
  • User-ID  //自己的ID体系,那就是User ID了

 

 

35、If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?

  • Organizations
  • Roll-up properties  //汇总不同來源的资源,要用总览资源
  • Subproperties
  • Data streams

 

 

36、Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

  • One property with one web data stream for your website and two app data streams, one for iOS and the other for Android  //一个账户最多可以包含20个网页数据流和30个应用数据流
  • One property with a web data stream for your website and one property with an app data stream for your app
  • One property with one web data stream for your website and one app data stream for your app
  • One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android

 

 

37、You are the managing editor of a blog that features several contributing writers.

      What could you use to report the writer’s name on each article page?

  • Custom table
  • Custom dimension
  • Custom metric
  • Custom user parameter   //將作者的名字设置为文章的什么,应该是用户属性(用户级自定义维度)

 

 

38、If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

  • Google Analytics 4 properties  //GA4可以将网站和APP的数据发送到同一个媒体资源
  • Universal Analytics properties
  • Google Marketing Platform
  • Google Optimize

 

 

39、What’s a key difference between Google Analytics 4 properties and Universal Analytics properties?

  • Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.
  • Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
  • Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.    //GA4是基于事件驱动,GA3是以会话为核心
  • Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.

 

 

40、You’re currently using last-click attribution.

     Which of these reports would let you see how first-click attribution would value channels and campaigns?

  • Segment overlap
  • Funnel exploration
  • Model comparison  //模式里面可以选择不同的归因模型
  • Conversion paths

 

 

41、What data does the Realtime report show?

  • Events that took place within the last 8 hours
  • Events that took place within the last 60 minutes
  • Events that took place within the last 30 minutes  //GA4的实时报告里看到的是最近30分钟的数据
  • Events that took place within the last 12 hours

 

 

42、After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

  • You can use conversions for ad campaign bidding, and audiences to target ad campaigns
  • You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
  • You can use SQL to query your data to answer questions and gain insights into your products, users, and channels    //在BigQuery里,可以用SQL去查询数据
  • You can use audiences to target website experiments and test variants of your web pages

 

 

43、Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

  • Acquisition  //流量來源的,在获客里
  • Monetization
  • Engagement
  • Demographics

 

 

44、When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?

  • Google Ads can use these conversions to generate new keyword ideas
  • Google Ads can use these conversions to optimize your bids for ad placements  //GA4的转换可以用于Ads的出价和优化
  • Google Ads can use these conversions to see industry benchmarking data
  • Google Ads can use these conversions to adjust and optimize your ad copy

 

 

45、Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

  • Linear  //平均分配,选线性归因方式
  • Position-based
  • Time decay
  • Data-driven

 

 

46、If you’ve enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

  • That data will only be available in the Reports and Explore sections
  • That data will only be used for audiences in Google Ads
  • That data will only be used for measurement purposes  //刪除后不能用于广告个性化,但报表看数据还是可以,因为这个是固定报告
  • That data will only be available in the Advertising section

 

 

47、Which of these tasks can be done using audience triggers?

  • Create new events based on an audience rule being satisfied  //受众群体触发器可以创建事件
  • Create new audiences based on specific events that are triggered
  • Create new events based on existing event parameters
  • Create new audiences based on predictive metrics

 

 

48、You are in your Google Analytics property’s Explore section.

      What exploration technique should you use in order to customize metrics and dimensions in a table format?

  • Funnel exploration
  • Segment overlap
  • Cohort explorations
  • Free form  //表格自由使用维度和指标,那就是自由形式

 

 

49、You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement.
    Which section would you open in your Google Analytics property?

  • Configure
  • Explore   //探索里有高级分析方法
  • Reports
  • Advertising

 

 

50、You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video.

      Which of these choices is a “user property” collected by Google Analytics?

  • The language preference of users watching the video on your site   //语言是一直不变的,要用“用戶属性”去跟踪
  • How many users opened the page containing the video on your site
  • How many users watched the video on your site
  • Name of the video users can watch on your site

 

如果你在考试过程过程中遇到新题,请在底部留言,我会添加上去。


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